digital thinkers Meet
It's Crazy, It's Awesome
Cofounder, Declarando
With 19 years of professional experience, Juanjo Traver is a specialist in strategy and process and pricing modeling, product offering and business development, as well as in financial management and fundraising. In addition, this economist is a serial entrepreneur —Declarando is his fourth company— who enjoys helping others launch their projects; and yes, it may sound exaggerated, but advising freelancers on how to grow their businesses is what makes him get up happy every morning. He holds a degree in Business Administration from the University of Jaume I, a Master’s in Financial Mathematics from the Autonomous University of Barcelona, and an MBA from E&S Business School. He has also completed several courses in data science.
Director of Digital Experience, Optimizely
Michiel is Director of Digital Experience at Optimizely, where he’s responsible for the look, feel, and performance of the company’s digital presence. His teams span development, design, experimentation, and analytics, all working together to make the customer journey more impactful and live to tell the tale. He’s spent his career at the intersection of strategy and execution, with a background in SEO, CRO, UX, so he can help shape future acronyms like GEO, AIO. Originally from the Netherlands, he cares about the craft of building experiences that feel effortless to customers and measurable to the business, while fostering a culture where teams can learn and push boundaries. For him, it’s not just about the next release—it’s about setting a higher bar for what digital can deliver.
Group Product Manager, Eventbrite
As a Group Product Manager at Eventbrite, I oversee and guide the strategic direction and initiatives aimed at enhancing the event creation and management processes across our platform. Transitioning from an individual contributor role as Principal Product Manager, I bring over 10 years of extensive experience in product management, now leveraging my leadership skills to drive collective success within multiple product teams. In addition to my managerial responsibilities, I continue to uphold my role as a mentor, providing guidance and support to emerging product managers while facilitating seamless coordination between product, engineering, design, and marketing teams. My mission is to empower event creators to reach and engage their audiences, and to make Eventbrite the best platform for online and in-person events.
Reddit Search Experiences Product Manager
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How you transform your business as technology, consumer, habits industry dynamic s change? Find out from those leading the charge.
4:00 PM - 4:05 PM [CET] | 10:00 AM - 10:05 AM [ET]
The Product Hackers Conference 2025 starts!
4:05 PM - 4:20 PM [CET] | 10:05 AM - 10:20 AM [ET]
Imagine something heavy dropping into a calm lake: the surface explodes, and concentric ripples spread out. That initial ripple, the first wave of AI, is hitting product and growth right now. At first glance, many creators, developers and others in the digital industry say, “We’re f****d”. Automation is encroaching on tasks we thought were safe, and competitive moats are thinning. But there are reasons for cautious optimism, and we’ll go deeper into them in this talk. Far from signaling the end of growth, this opening ripple marks the start of a new chapter: an invitation to double down on creativity, choice-design and rigorous testing so Growth becomes more human, not less.
4:20 PM - 4:50 PM [CET] | 10:20 AM - 10:50 AM [ET]
A practical story about how defining the right problem, validating it fast, and staying open to new technologies can turn a local test into a product that scales. A session on product strategy, experimentation, and learning before growing.
4:50 PM - 5:20 PM [CET] | 10:50 AM - 11:20 AM [ET]
Pricing isn’t just a number, it’s your most powerful growth lever. In this talk, Juanjo Traver reveals how small changes in pricing can create outsized impacts on profitability, often more than improvements in costs or sales volume. He challenges the myths that customers are too price-sensitive or that managing price just means changing numbers. He will break down how to build a pricing strategy based on value.
4:00 PM - 4:05 PM [CET] | 10:00 AM - 10:05 AM [ET]
Get ready for day 2!
4:05 PM - 4:35 PM [CET] | 10:05 AM - 10:35 AM [ET]
The digital landscape is evolving at warp speed. Are you keeping pace, or falling behind? Don't get lost in the hype. This exclusive session cuts through the noise to reveal the unfiltered truth about how AI is fundamentally reshaping how companies build, and customers consume digital experiences. Michiel Dorjee, Director of Digital Experience at Optimizely, will share his firsthand insights and experiences leveraging AI within Optimizely to drive impactful customer journeys. Discover the game-changing strategies that top companies are already deploying to scale optimization, make smarter decisions, and achieve rapid iteration. This isn't theoretical; it's a blueprint for immediate competitive advantage. Learn how to build high-impact digital experiences that connect every touchpoint directly to unprecedented business outcome. Miss this, and you risk being outmanoeuvred in the race for digital dominance.
4:35 PM - 5:15 PM [CET] | 10:35 AM - 11:15 AM [ET]
More "data", more tools, more "A/B tests" = more distractions.
As the race to the "best AI tool" ramps up, how do you know what to optimize on your site to drive more leads or sales?
The future of marketing isn't about drowning in numbers or shiny software, it's about customer insights, meaningful optimization and emotion. Join Talia Wolf as she cuts through the noise and reveals how to run an audit that will actually reveal why people aren't buying, and show you how to optimize your funnels for more conversions and scalable growth. Discover the power of Emotional Targeting, harness the metrics that actually matter, and transform websites into journeys people want to convert to.
5:15 PM - 5:45 PM [CET] | 11:15 AM - 11:45 AM [ET]
What if the key to massive growth wasn't just success, but a willingness to fail? How do you run experiments in a podcast? Join the conversation with Grace Miller, the Head of Experimentation and Failure for "The Diary of a CEO", interviewed by Pepe Martín, Founder of Minimalism.
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How you transform your business as technology, consumer, habits industrys dynamic
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How you transform your business as technology, consumer, habits industrys dynamic
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How you transform your business as technology, consumer, habits industrys dynamic
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