12th & 13th, November 2025, Online

Product Hackers Conference: Online Edition

The biggest Growth conference. Where marketing leaders, growth experts and top innovators share career-changing knowledge. Take your results to the next level.

12th & 13th, November 2025, Online

Product Hackers Conference: Online Edition

The biggest Growth conference. Where marketing leaders, growth experts and top innovators share career-changing knowledge. Take your results to the next level.

Sponsors

IGNATE YOUR GROWTH Product Hackers Conference in a Nutshell

Top-notch speakers

We bring you leaders that have led growth initiatives in the biggest companies of the world

Free edition

To democratize growth for all companies, we’re giving away access to the Product Hackers Conference only this year.

On-demand Access

Get access to all of the Product Hackers Conference after it ends

Trends and holistic vision

Growth is all about understanding every area of a company and knowing how use trends to your advantage

Top-notch speakers
+
Attendees in 2024
Days of Growth
Hours of insights
+

CONFIRMED TOP INTERNATIONAL Growth Speakers

Rachel Caisi Miller

Reddit Search Experiences Product Manager

Talia Wolf

Founder, Getuplift

Lucas Adrián

Group Product Manager, Eventbrite

Juanjo Traver

Cofounder, Declarando

Grace Miller

Head of Failure and Experimentation at Diary of a CEO

Luis Díaz del Dedo

CEO, Product Hackers

Michiel Dorjee

Director of Digital Experience, Optimizely

Sara Marimón

Marketing Automation Specialist, Product Hackers

Sofía Huerta

Marketing Automation Growth Specialist, Product Hackers

Jonathan Kvarfordt

Head of GTM Growth, Momentum.io

Marina Román

Growth Manager, Product Hackers

Elena Plaza

Growth Manager, Product Hackers

Jamie Marsland

Head of WordPress YouTube, Automattic

Jorge Moscat

Head of Growth, Tuio

Jorge Cano

CEO & Founder, Velara

Pepe Martín

Founder, Minimalism

Alex Granados

Demand Generation Lead, Product Hackers

Val Scholz

Growth, Ex-Revolut

Ryan Lucht

Senior Technical Advocate, Datadog

Jan Marks

Europe & Latam Director, VWO

Rodrigo Población

Account Executive, Klaviyo

GROWTH MINDSET

Not growing isn't an option

If you don’t grow professionally and as a company, others will. Take the lead!

READY TO PLAN YOUR DAY? Event's Agenda

4:00 PM - 4:05 PM [CET] | 10:00 AM - 10:05 AM [ET]

Alex Granados

Welcome

The Product Hackers Conference 2025 starts!

4:05 PM - 4:20 PM [CET] | 10:05 AM - 10:20 AM [ET]

Luis Díaz del Dedo

Waves of Change: AI and the Future of Growth

Imagine something heavy dropping into a calm lake: the surface explodes, and concentric ripples spread out. That initial ripple, the first wave of AI, is hitting product and growth right now. At first glance, many creators, developers and others in the digital industry say, “We’re f****d”. Automation is encroaching on tasks we thought were safe, and competitive moats are thinning. But there are reasons for cautious optimism, and we’ll go deeper into them in this talk. Far from signaling the end of growth, this opening ripple marks the start of a new chapter: an invitation to double down on creativity, choice-design and rigorous testing so Growth becomes more human, not less.

4:20 PM - 4:50 PM [CET] | 10:20 AM - 10:50 AM [ET]

Lucas Adrián

From a product hypothesis to global impact

A practical story about how defining the right problem, validating it fast, and staying open to new technologies can turn a local test into a product that scales. A session on product strategy, experimentation, and learning before growing.

4:50 PM - 5:20 PM [CET] | 10:50 AM - 11:20 AM [ET]

Juanjo Traver

The pricing, stupid!

Pricing isn’t just a number, it’s your most powerful growth lever. In this talk, Juanjo Traver reveals how small changes in pricing can create outsized impacts on profitability, often more than improvements in costs or sales volume. He challenges the myths that customers are too price-sensitive or that managing price just means changing numbers. He will break down how to build a pricing strategy based on value.

5:20 PM - 5:50 PM [CET] | 11:20 AM - 11:50 AM [ET]

Rachel Caisi Miller

Building in the Era of AI: Lessons from AI Search at Reddit and Health Tech Products

Join Rachel Caisi Miller, Reddit’s longest-serving Product Manager for Search, as she shares her experience scaling AI-powered search for millions of users and building digital health tools to combat child malnutrition at Taimaka. Discover how to evolve your product thinking in the era of AI, and learn practical steps for designing ethical products, running effective experiments, and delivering impact both inside your company and beyond.

5:50 PM - 6:50 PM [CET] | 11:50 AM - 12:50 PM [ET]

Val Scholz

Ryan Lucht

Alfonso Sainz de Baranda

Jorge Moscat

Jan Marks

Roundtable - Growth in AI times: sustainability when everything else shakes

How do you grow your company in a market that is changing so rapidly? In this roundtable, we'll talk with top Growth experts like Val Scholz (ex-Revolut), Ryan Lucht (Datadog), Jorge Moscat (Tuio), Jan Marks (VWO), Vittorio Boccanera (Monzo Bank) and Alfonso Sainz de Baranda (Growth4u), and explore how data-driven experimentation provides certainty when everything else is shifting.

6:50 PM - 7:20 PM [CET] | 12:50 PM - 1:20 PM [ET]

Jonathan Kvarfordt

Why AI Adoption is failing and how to be the 5% that works

Most AI adoption today is fiction, with nearly 80% of companies that claim to use AI, but fewer than 5-10% have it operational. Momentum’s Voice of the Market report reveals why: fragmented data, manual processes, and human-dependent systems block real outcomes. “Why AI Adoption Is Failing and How to Be the 5% That Works” shows how leading teams are moving beyond experiments by transforming conversation data into structured, actionable signals with samples of how that can work. The result? Clean, orchestrated AI workflows that actually perform—turning invisible agents into visible business impact.

7:20 PM - 7:50 PM [CET] | 1:20 PM - 1:50 PM [ET]

Marina Román

Elena Plaza

Turning Product Pages into a 24/7 Salesperson

Join Elena and Marina as they reveal real, tested experiments with proven results that transform product pages into your best-performing salesperson. Discover how to optimize them through four powerful levers: simplification, personalization, behavioral persuasion, and a killer value proposition. You’ll leave with actionable insights to make your product pages sell on their own.

7:50 PM - 8:00 PM [CET] | 1:50 PM - 2:00 PM [ET]

Day 1 wrap-up

4:00 PM - 4:05 PM [CET] | 10:00 AM - 10:05 AM [ET]

Alex Granados

Welcome

Get ready for day 2!

4:05 PM - 4:35 PM [CET] | 10:05 AM - 10:35 AM [ET]

Michiel Dorjee

Building the future of the web: more experiential at a fraction of the resources

The digital landscape is evolving at warp speed. Are you keeping pace, or falling behind? Don't get lost in the hype. This exclusive session cuts through the noise to reveal the unfiltered truth about how AI is fundamentally reshaping how companies build, and customers consume digital experiences. Michiel Dorjee, Director of Digital Experience at Optimizely, will share his firsthand insights and experiences leveraging AI within Optimizely to drive impactful customer journeys. Discover the game-changing strategies that top companies are already deploying to scale optimization, make smarter decisions, and achieve rapid iteration. This isn't theoretical; it's a blueprint for immediate competitive advantage. Learn how to build high-impact digital experiences that connect every touchpoint directly to unprecedented business outcome. Miss this, and you risk being outmanoeuvred in the race for digital dominance.

4:35 PM - 5:15 PM [CET] | 10:35 AM - 11:15 AM [ET]

Talia Wolf

The path to more conversions in an AI-focused world

More "data", more tools, more "A/B tests" = more distractions.
As the race to the "best AI tool" ramps up, how do you know what to optimize on your site to drive more leads or sales?
The future of marketing isn't about drowning in numbers or shiny software, it's about customer insights, meaningful optimization and emotion. Join Talia Wolf as she cuts through the noise and reveals how to run an audit that will actually reveal why people aren't buying, and show you how to optimize your funnels for more conversions and scalable growth. Discover the power of Emotional Targeting, harness the metrics that actually matter, and transform websites into journeys people want to convert to.

5:15 PM - 5:45 PM [CET] | 11:15 AM - 11:45 AM [ET]

Pepe Martín

Grace Miller

Failure as a Growth Strategy - Q&A with Grace Miller & Pepe Martín

What if the key to massive growth wasn't just success, but a willingness to fail? How do you run experiments in a podcast? Join the conversation with Grace Miller, the Head of Experimentation and Failure for "The Diary of a CEO", interviewed by Pepe Martín, Founder of Minimalism.

5:45 PM - 6:15 PM [CET] | 11:45 AM - 12:15 PM [ET]

Jamie Marsland

Why You Should Build a YouTube Audience — and How to Actually Do It

Jamie Marsland, Head of WordPress Youtube at Automattic, will tell us why your company should invest in building an audience on YouTube and the strategies behind growing an audience that actually contribute to your company's growth.

6:15 PM - 7:15 PM [CET] | 12:15 PM - 1:15 PM [ET]

Jorge Cano

Michiel Dorjee

Rodrigo Población

Roundtable - eCommerce under pressure: reinvention when consumers drift away

What happens when customers stop buying like they used to? In this roundtable, we’ll talk with Jorge Cano (Velara), Michiel Dorjee (Optimizely), and Rodrigo Población (Klaviyo) about how brands are reinventing themselves in times of consumer slowdown. We’ll explore how data, experimentation, and smarter customer experiences can help eCommerce businesses stay relevant, boost recurrence, and find new paths to growth when acquisition gets tougher than ever.

7:15 PM - 7:45 PM [CET] | 1:15 PM - 1:45 PM [ET]

Sara Marimón

Sofía Huerta

Inside the Marketing Automation Lab: How we research, test and scale

A behind-the-scenes look at how we approach experimentation in Marketing Automation. Sara and Sofía, from Product Hackers, will share real projects of how they identify opportunities, test hypotheses, and turn data into learnings that drive growth, along with extra materials for those who want to keep exploring beyond the session.

7:45 PM - 8:00 PM [CET] | 1:45 PM - 2:00 PM [ET]

Event's Wrap-Up

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TOP INTERNATIONAL Some of Previous Editions' Speakers

Sean Ellis

Author, Hacking Growth

Maja Voje

Author of Go-to-Market Strategist

Yara Paoli

Growth Advisor, Ex-SkyScanner

Tomás Pueyo

Founder, Uncharted Territories

Esther Trapadeux

Growth Marketing, Amplitude

Talia Wolf

Founder, Getuplift

Carmen Guerrero

CMO, Clikalia

Carlos Cantú

Business Strategy Director @ Credo, Ex-Freepik

Jorge Bestard

Head of EMEA S&S, Canva

Jan Marks

Europe & Latam Director, VWO

Iván Landabaso

Cofunder @ Revenue Squared, Partner@JME Ventures

Luis Enrique Blas

Cofounder, Revenue Squared

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