I’m passionate about systems that evolve with new needs and opportunities, experiences that feel seamless for both brands and users, and strategies that combine creativity with measurable impact.

As a Growth Specialist in Marketing Automation, I design strategies that optimize conversion, retention, and customer lifetime value. My focus is on making every interaction more personalized and relevant, turning touchpoints into opportunities to build trust, deliver value, and strengthen long-term brand loyalty.

Alongside this, I co-founded and lead Art Direction & Communication at Waus (@wausdesign), where we create on-demand 3D products using sustainable materials and timeless designs. Each piece is crafted with precision and care, while I ensure that our brand identity and values are reflected in a consistent aesthetic and storytelling that conveys both design and impact.