Juanjo Traver
With 19 years of professional experience, Juanjo Traver is a specialist in strategy and process and pricing modeling, product offering and business development, as well as in financial management and fundraising. In addition, this economist is a serial entrepreneur —Declarando is his fourth company— who enjoys helping others launch their projects; and yes, it may sound exaggerated, but advising freelancers on how to grow their businesses is what makes him get up happy every morning. He holds a degree in Business Administration from the University of Jaume I, a Master’s in Financial Mathematics from the Autonomous University of Barcelona, and an MBA from E&S Business School. He has also completed several courses in data science.
Wednesday Day 1 (12/11)
The pricing, stupid!
Pricing isn’t just a number, it’s your most powerful growth lever. In this talk, Juanjo Traver reveals how small changes in pricing can create outsized impacts on profitability, often more than improvements in costs or sales volume. He challenges the myths that customers are too price-sensitive or that managing price just means changing numbers. He will break down how to build a pricing strategy based on value.