SCHEDULE DETAILS Event Schedules
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4:00 PM - 4:05 PM [CET] | 10:00 AM - 10:05 AM [ET]
Alex GranadosWelcome
The Product Hackers Conference 2025 starts!
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4:05 PM - 4:20 PM [CET] | 10:05 AM - 10:20 AM [ET]
Luis Díaz del DedoWaves of Change: AI and the Future of Growth
Imagine something heavy dropping into a calm lake: the surface explodes, and concentric ripples spread out. That initial ripple, the first wave of AI, is hitting product and growth right now. At first glance, many creators, developers and others in the digital industry say, “We’re f****d”. Automation is encroaching on tasks we thought were safe, and competitive moats are thinning. But there are reasons for cautious optimism, and we’ll go deeper into them in this talk. Far from signaling the end of growth, this opening ripple marks the start of a new chapter: an invitation to double down on creativity, choice-design and rigorous testing so Growth becomes more human, not less.
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4:20 PM - 4:50 PM [CET] | 10:20 AM - 10:50 AM [ET]
Lucas AdriánFrom a product hypothesis to global impact
A practical story about how defining the right problem, validating it fast, and staying open to new technologies can turn a local test into a product that scales. A session on product strategy, experimentation, and learning before growing.
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4:50 PM - 5:20 PM [CET] | 10:50 AM - 11:20 AM [ET]
Juanjo TraverThe pricing, stupid!
Pricing isn’t just a number, it’s your most powerful growth lever. In this talk, Juanjo Traver reveals how small changes in pricing can create outsized impacts on profitability, often more than improvements in costs or sales volume. He challenges the myths that customers are too price-sensitive or that managing price just means changing numbers. He will break down how to build a pricing strategy based on value.
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4:00 PM - 4:05 PM [CET] | 10:00 AM - 10:05 AM [ET]
Alex Granados
Welcome
Get ready for day 2!
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4:05 PM - 4:35 PM [CET] | 10:05 AM - 10:35 AM [ET]
Michiel DorjeeBuilding the future of the web: more experiential at a fraction of the resources
The digital landscape is evolving at warp speed. Are you keeping pace, or falling behind? Don't get lost in the hype. This exclusive session cuts through the noise to reveal the unfiltered truth about how AI is fundamentally reshaping how companies build, and customers consume digital experiences. Michiel Dorjee, Director of Digital Experience at Optimizely, will share his firsthand insights and experiences leveraging AI within Optimizely to drive impactful customer journeys. Discover the game-changing strategies that top companies are already deploying to scale optimization, make smarter decisions, and achieve rapid iteration. This isn't theoretical; it's a blueprint for immediate competitive advantage. Learn how to build high-impact digital experiences that connect every touchpoint directly to unprecedented business outcome. Miss this, and you risk being outmanoeuvred in the race for digital dominance.
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4:35 PM - 5:15 PM [CET] | 10:35 AM - 11:15 AM [ET]
Talia WolfThe path to more conversions in an AI-focused world
More "data", more tools, more "A/B tests" = more distractions.
As the race to the "best AI tool" ramps up, how do you know what to optimize on your site to drive more leads or sales?
The future of marketing isn't about drowning in numbers or shiny software, it's about customer insights, meaningful optimization and emotion. Join Talia Wolf as she cuts through the noise and reveals how to run an audit that will actually reveal why people aren't buying, and show you how to optimize your funnels for more conversions and scalable growth. Discover the power of Emotional Targeting, harness the metrics that actually matter, and transform websites into journeys people want to convert to. -
5:15 PM - 5:45 PM [CET] | 11:15 AM - 11:45 AM [ET]
Grace MillerFailure as a Growth Strategy - Q&A with Grace Miller & Pepe Martín
What if the key to massive growth wasn't just success, but a willingness to fail? How do you run experiments in a podcast? Join the conversation with Grace Miller, the Head of Experimentation and Failure for "The Diary of a CEO", interviewed by Pepe Martín, Founder of Minimalism.