Thursday Day 2 (13/11)

Roundtable - eCommerce under pressure: reinvention when consumers drift away

What happens when customers stop buying like they used to? In this roundtable, we’ll talk with Jorge Cano (Velara), Michiel Dorjee (Optimizely), and Rodrigo Población (Klaviyo) about how brands are reinventing themselves in times of consumer slowdown. We’ll explore how data, experimentation, and smarter customer experiences can help eCommerce businesses stay relevant, boost recurrence, and find new paths to growth when acquisition gets tougher than ever.