Sara Marimón
Marketing Automation Specialist with extensive experience in digital marketing, partner communications, and content strategy across international companies such as Product Hackers, Glovo, and Groupon. Skilled in building automated workflows for acquisition, conversion, and retention, advanced segmentation, and AI-powered personalization. Proven track record in campaign management, B2B communications, and performance optimization through data-driven strategies.
Thursday Day 2 (13/11)
Inside the Marketing Automation Lab: How we research, test and scale
A behind-the-scenes look at how we approach experimentation in Marketing Automation. Sara and Sofía, from Product Hackers, will share real projects of how they identify opportunities, test hypotheses, and turn data into learnings that drive growth, along with extra materials for those who want to keep exploring beyond the session.
Thursday Day 2 (13/11)
Event's Wrap-Up