Luis Ignacio Diaz del Dedo (1983) was born in Ávila, Spain. He is a Senior Computer Engineer and has a degree in Business Administration and Management from the European University. Graduated with honors he received the award for the best final project of the Polytechnic School in 2008. Luis is also a Master in Integral Management of ICT and Master in Advanced Hardware Software Research. He was a professor in multiple universities and business schools. He is currently the director of Product Hackers whose objective is to strengthen the technological ecosystem in Spain at the highest level. As a result of this objective, his book "Growth Hacking" aims to show the methodology they have developed for years in Product Hackers so that anyone interested can apply it in their company without the need to hire their services.